In my line of work, I come across many up & coming artists who are relatively new to the craft. Most of which fail to gain any traction in regards to their releases. Most spam on Twitter & Facebook which may get you a few views but will ultimately get your reported and potentially suspended from your social media of choice.
The whole knack of building your fan base is getting in front of your target audience and getting your music to places it usually wouldn’t be heard. Here are a few ways of how to get your music noticed.
High Quality Music
This is the most important part and needs to be in place before you start to promote your music. Ensure that everything is of the highest quality, That means great concepts, a good sound recording/great mix & great production. If you don’t have these things, no matter how many people click your link, they’re not going to come back.
The second thing you need to secure is blog posts. Blogs have a much larger audience reach than your social media could provide you. Start researching blogs within your specific genre, some of them may charge but it’s a good investment if you can gain fans from it.
Now we know most of you already using Facebook but aren’t getting the desired results. That’s because you’re using incorrectly. All too many times I see people add someone then immediately invite them to their Facebook page. That does not work, that’s likely to have the opposite to the desired effect. I recommend adding people that have an interest in your specific genre, whether that is artists & producers or just regular consumers. The work doesn’t stop there. Post stuff they’d be interested in, maybe some inspirational quotes, some comedy videos, ask questions relating to the scene via your status (Beware of posting too many times a day as this too could harm your progress). Finally, connect with your Facebook friends, find common interests through their activity and build on it.
This is much like Facebook in regards to your progress being linked to the way you interact with your followers. Again, follow people interested in your niche, support what they are doing, retweet their stuff and reply to some of them. Also post some inspirational tweets and open questions. Limit your amount of tweets a day but tweet enough to be noticed and at optimum times.
Here is where the real fun happens. You can be a little more free in your posts. Post memes & comedic videos within your niche as well as inspirational wallpapers. Hashtag your posts and make them relevant, include current events in those hashtags that are relevant too. Comment on people’s stuff but make sure it’s genuine and do not promote on other people’s posts. Post the best parts of your new releases and ensure most of your posts are not just about you or selling a product (E.G. if you post 5 times a day, make 1 of those posts be about your music and the rest other things that will captivate your audience). Also follow people within your niche. Copy some of the followers of people that do similar things to you, maybe you could gain some of their supporters too.
If you manage to get all of your social media platforms in check and get on a few blogs, your core will start building and although it won’t be an immediate rise, in the long run you’ll benefit.
Peace & Love!